The company’s Evergreen//One storage‑as‑a‑service subscription now runs at a billion‑dollar annual contract value, a metric Giancarlo highlighted as evidence that “our market‑share‑gain momentum is even greater than our revenue growth implies.”
Subscription model fuels market expansion
Everpure’s unified software foundation, Purity, combines block, file and object storage and powers the DirectFlash architecture. The platform’s Evergreen capability promises nondisruptive upgrades, a point the CEO said helps customers avoid obsolescence.
In a separate comment, the CEO noted that the current semiconductor price environment actually benefits the firm, as customers paying more for less capacity are turning to the as‑a‑service model.
For many enterprises, the move to a subscription model means they can treat storage like a utility, scaling capacity up or down without large upfront capital outlays. This flexibility is especially valuable in a market where component shortages have forced some buyers to rethink their architecture.
The market is evolving rapidly.
Strategic product moves and data initiatives
The firm’s recent acquisition of 1Touch adds data‑intelligence capabilities, allowing organizations to make data AI‑ready by discovering semantics and context across distributed sources.
Related: Salesforce CEO: Apps Not Dying Despite AI Growth
According to Giancarlo, these initiatives reflect a “Data Primacy” strategy that lets organizations control their own data, manage it strategically, and provide governed access to chosen AI service providers.
In practice, this means a midsize retailer could keep customer purchase histories on‑premises while seamlessly feeding anonymized trends to an external AI analytics service, preserving privacy without sacrificing insight.
Channel partners have responded positively. Ned Engelke, CTO of solution provider Evotek, said customers are increasingly questioning the cost and speed of legacy storage and are looking for more efficient, re‑architected solutions that Everpure can deliver.
Everpure’s focus on flash technology, lower operational labor costs and its Storage‑as‑Service portfolio appears to be paying off in a high‑cost environment, according to the CEO.
While the macro environment remains volatile, the company’s outlook suggests confidence in sustaining growth through both hardware sales and expanding subscription services.
