The analysis methodology used is qualitative strategy and research sort is descriptive. Data collection techniques used statement, interview and documentation. The theory used in this analysis is the idea of shopper society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the basic public uses the symbolic value and mark worth known as hyper-reality. The outcomes of this examine point out that the development of technology has a job in the alternative of symbolic value and sign worth by people in consuming commodities. So end result by Baudrillard is society not devour items, but consume symbolic and signal.

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