Understand your audience to identify partnerships and sponsorships that align to your model. Create segments primarily based on widespread characteristics to determine who to focus on and the means to attain them. Using mobile analytics, you can even maximize your sponsorship impression by enhancing what you know about guests who attend festivals, vacationer attractions, or different ungated events. Executive Vice President Michelle Johnston Holthaus, who has been with the corporate since 1996, was named head of the Client Computing Group.
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