Originality/Value-The study provides insight to UGSS and their results on consumer experiences and purchasing behaviour. With no previous analysis so far, the study makes essential contributions to literature for future analysis. This research explores and conceptualises the general shopping expertise as lived by fashionshoppers. Enhanced awareness about plastic cutlery air pollution has brought a green transition in consumers’ intentions. Through the lens of green provides by the food aggregators, this research investigates the connection of the antecedents to green consumption intention. A conceptual model extending the stimulus-organism-response (S-O-R) concept is examined by Structural Equation Modeling on the first knowledge of 622 green customers.
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