Sales funnels are an excellent way to reach customers that will spend money. It is a technique that makes marketers aware of the process of getting leads and converting them into happy clients.
There are lots of different variations of the sales funnel process, but they all agree on one thing – getting leads and turning them into happy customers. If you want to know how to do it properly, click here and see what needs to be done for optimizing one perfectly.
In this article, we’ve chosen one of the many principles and turned it a detailed explanation of what a sales funnel is. If you want to learn more about how it works and what needs to be done to create one, all you need to do is keep on reading. Do this, and learn about the 6 stages of sales funnels.
1. Awareness
This is the first and most important step. Through this one, prospects understand your existence on the internet. They become aware of you.
This can be done in many different ways. Through organic reach that comes from search engines, or through social media where your presence is an absolute must. In all cases, to start the funnel, you need to make people aware of your existence.
Having people aware of means creating something that might be interesting for them. This can be done in a form of a blog post, social media content, like an image or video, but also as a form of an engaging ad that will drive people to your funnel.
In other words, you must show something that will be valuable for potential customers. That’s why smart targeting of your content is highly important. Make sure you share the needed content to the right group. For example, if you’re making and selling video games, you need to adjust your ad for people in the group age between 13 and 20, as this is the most valuable one for you.
At the same time, selling cosmetics means you need to adjust it to women above 30. These things are not based on generalizations, but it’s a fact that helps marketing and brand growth.
2. Interest
The next step, after you made all the cool content is the interest by the potential customers. What does this mean? Creating amazing content will make people interested in what you have to offer. If you set up a landing page that has nothing interesting to offer, people won’t show interest and will leave.
To make a successful funnel, you need to give people something that will interest them. We mentioned in the previous point that the content can be pitched in many ways, but for all of them stands the fact that it must be amazing.
Even if it’s flawless, you won’t see everyone showing interest. Someone had a bad day, and it’s not about to click your campaign, they’re just looking for cat videos. However, a great ad will make more people interested in. And that’s where the funnel becomes narrower.
3. Desire
When this is done, those still in the funnel will show a desire for the product. Not all of them will do it, though. Some will be too busy doing something else, and some will simply have no budget for it. It doesn’t matter if you lower the price, some people will never show a desire for it.
It’s not your fault, it’s just how marketing and economy works. You’re offering what you have, and it’s up to people to decide if they are up for it or not. That’s why a wider funnel, with more people in it, has a better chance for more people to show desire.
4. Action
Those who like what they see will take action. They’ll go right up for that buy button. This is why it’s crucial to have a page that will be done perfectly. It must make it as simple as possible for its users to make the purchase. If you can manage this, then you’ve done a perfect funnel at this stage.
5. Purchase
The purchase is the final part of the sales funnel when it comes to the campaign of getting leads and making profits. The company and the marketing team must make the entire experience pleasant. You must do a great job of making the purchase simple.
Have it delivered to the door of the customer, and make sure you throw in a small gift while you’re at it. Sales are changed, it’s no longer a boring process. Now people like to see the businesses try for their money.
6. Retention
If you think that selling an item makes the job done, you’re wrong. This is just the first step to building a successful business. Companies grow by taking care of their customers. The Pareto principle shows that 20{a0706b1cc63da03a3ffcd9ac7d84bf9535bb8f33bcd766250840748cd8b14bb5} of the happiest customers are responsible for 80{a0706b1cc63da03a3ffcd9ac7d84bf9535bb8f33bcd766250840748cd8b14bb5} of the sales happening in a company.
Could you believe that? Only 20{a0706b1cc63da03a3ffcd9ac7d84bf9535bb8f33bcd766250840748cd8b14bb5} of all the sales drive the company forward. It means that you need to do everything you can to retain your customers. Don’t chase new ones all the time. It’s much better to have the old ones satisfied, as they make all the difference. Check out this link to learn more https://www.forbes.com/sites/kevinkruse/2016/03/07/80-20-rule/?sh=7ce099b3814b.
Customer retention is a completely different part of the marketing industry. Marketers come up with better ideas all the time about how to keep their clients happy. If you have a successful funnel, make sure you keep those guys you’ve got through it.
Conclusion
These six stages are the main ones in the sales funnel technique. Yes, we mentioned, they have all kinds of variants on the internet, but this is the basic. If you’re about to create your own one, you now know what it’s like, and what needs to be done. Managing to get just a few people to the cash register can be considered a great job done.