Flash banners used to be the preferred option of website owners, thanks to their interactive designs and animations. However, in recent times, Flash has fallen out of favour, with HTML5 banners now taking their place as the advertising format of choice.
The main reason for the change is loading speeds. Flash banners take a while to load, whereas HTML5 banners take a fraction of the time, and in today’s world of instant gratification, that’s particularly important. According to the BBC, shoppers are prepared to wait no more than three minutes for a webpage to load before heading off elsewhere – usually to a competitor’s site.
Reducing JPEG File Sizes
JPEGs offer high-quality images that can be compressed for faster loading times, but it’s important to establish the optimum size that retains enough clarity to make the image worthwhile. When using Photoshop to compress your images, it’s worth …